10 SEO Positioning Factors on Google

Content show

Search engine optimisation (SEO) is a complex and constantly evolving field that is crucial to online visibility. Our commitment to excellence in SEO is based on an in-depth understanding of the key factors that drive online success. 10 SEO Positioning Factors on Google which influence the rankings.

Positioning web pages on Google remains a captivating mystery for SEO experts. Given this complexity, SEMrush, a leading SEO software company, has conducted an in-depth study to reveal the key factors influencing rankings in 2024. Let's take a look at the results of this analysis.

10 SEO Positioning Factors on Google in 2024

Despite its increased transparency, Google is keeping some crucial data secret. SEMrush has tackled the difficult task of deciphering the 20% of factors that have the greatest impact on SEO rankings. The software assigned correlation scores to each factor to obtain meaningful results.

The 10 Essential Factors

Semantic relevance : Align your content with the user's search intent.
Domain authority : Cultivate a solid, global backlink profile.
Page authority : Make the most of quality backlinks pointing to your content.
Quality of content : Ensure optimum readability, check information and innovate.
Keyword coverage : Include keywords related to the user's query.
Fast loading : Optimise Core Web Vitals indicators for a seamless experience.
Multimedia : Enrich your page with relevant images and videos.
Topical Authority : Be a reference in your field by covering similar subjects.
Relevant internal links : Use optimised anchors to reinforce semantics.
UX KPIs : Monitor pogosticking, time spent, scroll rate and CTR on the SERP.

Results analysis

This study reveals interconnections between several factors. For example, the number of referring domains and referring IPs can be grouped together to simplify understanding. In our 10 key factors, we have condensed the most crucial elements to be optimised for a better ranking in 2024. Do you know the 10 SEO Positioning Factors on Google ?

10 SEO Positioning Factors on Google in Switzerland

Relevant content

Editorial quality

The heart of any SEO strategy lies in the quality of its content. It is imperative that each page offers substantial added value for users. Impeccable, fluid and engaging writing is essential to maintain attention and generate interest.

Depth and richness of content

Google favours in-depth, information-rich content. It is crucial to cover subjects exhaustively, providing concrete details and relevant data. Exhaustive content demonstrates unquestionable expertise in the field covered.

Structure and signage

HTML markup

The importance of correct HTML markup cannot be underestimated. Make sure that each page is correctly structured with H1, H2, etc. tags. This helps Google to understand the content hierarchy and improve readability.

Optimised URL

The URL for each page should be concise, descriptive and include relevant keywords. A clear URL makes it easier for search engines to understand the content and improves the user experience.

Links Strategy

Internal links

Incorporate a solid internal linking strategy to guide users through your site. This reinforces the structure of your site in the eyes of Google and encourages efficient exploration of all the pages.

Quality backlinks

Backlinks from quality sites boost your site's authority. Look for opportunities for collaboration or partnerships to obtain links naturally.

Technical Performance

Loading time

Optimise your site's loading time. Fast pages improve the user experience and are appreciated by Google's algorithms.

Mobile adaptability

Make sure your site is fully compatible with mobile devices. Google attaches crucial importance to the mobile user experience.

Key points to remember

SEMrush's study has brought to light some essential information for this ranking of the 10 SEO Positioning Factors on Google. In nine key points:

Semantic relevance is paramount : Respond precisely to the search intention.
Extensive coverage of terms : The top positions are ranked for a wide range of terms.
Reputation and user experience : Trust, with positive reviews, has an impact on local rankings.
Essential authority : Higher scores significantly improve the ranking.
Content quality first and foremost: Length doesn't guarantee ranking, quality does.
Technical optimisation and UX : Core Web Vitals and HTTPS contribute to a better experience.
Analysis of significant metrics : Take into account the bounce rate and the time spent on the site.
Schema.org markup moderation : Avoid abuse to avoid penalties.
Signals of trust around the author : Recognition and experience are key.

Study methodology

To evaluate these 10 SEO Positioning Factors on Google, SEMrush has meticulously developed its methodology to guarantee relevant and qualitative data. From the selection of keywords to the analysis of SERPs and the calculation of metrics, each stage has been meticulously planned to minimise potential bias.

Conclusion

For improve the ranking of your content on Google in 2024, focus on relevance, content quality, reputation and domain authority, as well as technical optimisation and user experience. For an in-depth analysis, take a look at the full SEMrush study.