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Article written by Samuel Balet, SEO expert and web developer for over 20 years.
Have you already created a website with Wix, but are not getting any visitors? Or are you considering creating a website with Wix?
5 reasons not to use Wix to create a website in Switzerland
We often have clients contact us after using Wix or Weebly to create a website, asking us to help them make their site more visible. And that's where the problem lies, so to speak. Let us explain. 5 reasons not to use Wix in Switzerland.
With Wix, it's easy to create a website that looks good, but it's also easy to create a website that is very low performance.
If Wix makes it easy to create a website, why not use it?
1. Wix makes it easy to create a website
If Wix makes it easy to create a website, why is that a negative? If you think of creating a website as a "simple" task, you're off on the wrong foot.
We like beautiful things, but if we tried to build a house, the result would be catastrophic, because we're not architects or engineers. So why should you pretend to be a website developer when your business depends on your website?
The main reason you should not use Wix to build your website is that you are not a professional web designer. There is a detailed process involved in creating a website.
If it were "easy" to create a website that really works, everyone would know about it! And there wouldn't be thousands of articles on search engine optimisation (SEO), content structures, reputation management and conversion optimisation, for example.
With Wix, it's easy to get started, create a web page and publish it. But you won't reap the benefits of a well-developed website built on solid foundations, properly structured and optimised to be competitive in the ruthless world of the web.
2. Wix hides the complexities
That's another advantage, we hear you shout! Hiding the complexities of website development isn't necessarily a good thing. With Wix, it's easy to design websites like a brochure, but they're not. What you see is not what Google sees. Although Google takes user experience into account, it's mostly about content, mobile-friendliness, loading speed, etc.
Google doesn't reward design, it rewards what's well done.
One of the most fundamental things Google cares about is how your page titles are structured and what they say about the page. Yet for some Wix sites I've seen, no attention is paid to this, even though Wix says it supports SEO parameters.
Google doesn't really care if your button is pretty or your images look great. In the event that you've been convinced by our 5 reasons not to use WixYou can contact us by clicking on the following button:
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3. Wix hosts your website
If your website is running slower than usual, a good web host is a good place to start. If a website is based on one of the open source content management systems such as WordPress, there are a multitude of hosting companies that want your money to host your website. Some are excellent, others are poor, especially in terms of support. We offer professional hosting at the best price and with no strings attached.
In general, I don't like the idea of using a proprietary content management system, whether it's a platform like Wix or a web system developed by an agency. If you want to continue working on the site or change the structure, it's more than likely that you'll have to start from scratch. To do this, we use Wordpress as well as a backup and migration system in case you want to change hosting or web agency.
Although WordPress is not the only platform available, business owners ask us whether it is a decent option or whether it is "only" used by bloggers. Internationally recognised companies such as: The Walt Disney Company, The White House or even Renault Group use WordPress (click on the links to see the test) and we can safely say that their sites are probably more important than yours.
When you develop your website using Wix, you have nowhere else to go. They host your website and you cannot go anywhere else, which brings us to the next point, which will be the fourth of the 5 reasons not to use Wix.
4. You cannot migrate your Wix data elsewhere
So you're lucky, your website is working well and you want to add features that are not supported by Wix, or you want to do a web redesign. In fact, you've outgrown your website.
If this happens, it is very difficult to transfer your content out of Wix. In case you had a WordPress-based website, you could keep all your content and apply another theme, or a custom theme (which is actually a layout). Your website looks completely different, but you don't need to re-enter your content. Of course, there is some work to do when you change themes. All developers have their own way of working, different image sizes in different locations, but you can keep your content to migrate.
Still not convinced by our 5 reasons not to use Wix ? If you think you can overtake Wix, maybe a full web development is out of your budget at the moment, but don't forget to factor in this potential cost in the future.
5. Wix is not free and may be more expensive than you think
Wix is a very attractive initial platform, because the basic offer appears to be free. This is a very effective sales technique for attracting customers. Here is the final point of our 5 reasons not to use Wix
With the free packages, you have the Wix brand on your site and the icon that appears in the browser bar is a Wix logo. You also can't add Google Analytics tracking until you've taken out a premium subscription.
Premium plans start at around £9 per month, which is very affordable, and can go up to £48 per month.
When you start adding features, Wix has an "application shop" that lets you choose which applications to use. There are lots of apps to choose from and many of them start with a 'freemium' offer. That is, features provided for a price, so go back to this presentation of the website and consider what you want in your costs.
What's free will cost you in the long run
For many people, the biggest cost of using Wix is a hidden cost. This is the cost of websites built by users who don't always know what makes a website really work, and therefore aren't found or don't work well.
This lack of functionality will mean you miss out on many opportunities to convert your visitors into customers.
You will end up paying monthly a flat rate of CHF 27 (if you want unlimited bandwidth), as the basic package does not include any functionality. So 324 CHF per year, not to mention any additional functions you may need, or the countless hours spent understanding, testing and trying to get the system to work. To put together a website that will have little or no competitive edge on the market.
This will not be the case with a site created by our Web Agency. You pay a creation fee (adapted to your needs) and then theannual web hosting if you take it over from us (125.- with SSL certificate + 30-day back-up included). But above all, you're guaranteed professional work and quality referencing. Do you still have doubts about creating your website with Wix after reading our 5 reasons not to use Wix ?
5 reasons not to use Wix for a website in Valais
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