8 web trends set to make their mark in Switzerland in 2024
The Swiss digital landscape will be the scene of many web innovations in 2024. Find out in this expert article about 8 web trends set to make their mark in Switzerland in 2024These are the trends that will transform the user experience and the digital strategies of Swiss companies. Switzerland is no exception to the innovations that are transforming the digital world. If you are a Swiss company, don't rest on your laurels, and adapt to the expectations of your Swiss Internet users.
1. Extreme customisation of content
By 2024, websites and applications will need to be able to offer content tailored to each individual web user. Here's the first of the 8 web trends that will shape 2024 in Switzerland
Why is this necessary?
Faced with the profusion of content available, Swiss internet users will be increasingly demanding, asking for personalised experiences, information and recommendations that perfectly match their needs.
How do you implement this personalisation?
- Collect as much customer data as possible to understand them better
- Segment your audience into very specific personas
- Offering hyper-personalised itineraries
What impact will this have on customer relations?
- Increased customer loyalty thanks to tailor-made solutions
- New opportunities for additional sales
- Brand image boosted by ultra-relevance
2. Mobile at the heart of Swiss web usage
With the democratisation of 5G throughout Switzerland in 2024, mobile phones will become essential for surfing the web. So.., is your website responsive?
Why focus on mobile?
5G will offer speeds up to 10 times faster than current 4G and latency times divided by 10. This means that you will be able to use a wide range of data-intensive services such as streaming, augmented reality and video games without latency.
What new experiences for mobile users?
- Optimised delivery of HD and 4K videos
- Frictionless shopping thanks to augmented reality
- Minimised latency for Cloud Gaming
How can you adapt your digital strategy?
- UX/UI optimised for mobile screens
- Focus on progressive web applications
- Contextual communication and advertising
3. Voice, the future interface of choice?
By 2024, voice assistants and voice interfaces could replace many tactile interactions for browsing the web, ordering products or controlling home automation.
Why this passion for the voice?
- Increasingly sophisticated voice assistants
- The democratisation of connected speakers in the home
- The possibility of carrying out more and more actions by voice
What use cases are there for voice tech in Switzerland?
- Ordering products by voice on e-commerce sites
- Conversational interaction with chatbots
- Personalised recommendations on tastes and habits
What opportunities are there for brands?
- Simplified customer experiences
- Optimised voice search engine on its website
- Sound marketing on connected speakers
4. Augmented reality on the move
Augmented reality (AR) experiences will become part of everyday life for mobile phone users in Switzerland, thanks to 5G-compatible smartphones. Make-up trials, clothes fittings, furniture placement: these are just some of the uses that will appeal in Switzerland.
This craze will be driven by increasingly refined and realistic AR interfaces and lenses, as well as by the democratisation of smartphones equipped with dedicated AR chips. As a sign of this trend, Apple is planning to add advanced AR functions to all its iPhones by 2024.
This is a unique opportunity for local brands to offer engaging immersive experiences. For those with physical products, AR will be key to generating in-store or e-commerce traffic through these revolutionary virtual trials. 8 web trends set to make their mark in Switzerland in 2024
8 web trends set to make their mark in Switzerland in 2024
5. Connected objects tenfold with 5G
The spread of 5G throughout the home will further encourage the market for home automation and wearables in Switzerland by 2024: smartwatches, wireless audio players, personal assistants and self-learning household appliances.
These ever-growing number of devices will be our preferred future interfaces for interacting with the digital world, with 5G offering fluidity and immediacy in sending commands and receiving sensory feedback.
Between biometric authentication, precise geolocation and predictive maintenance, connected objects will offer ever more advanced functions to simplify our daily lives. An ideal playground for innovative brands!
6. Streaming makes linear TV obsolete
With the enduring ubiquity of mobile broadband, all news and entertainment content will be available on demand in streaming, radically transforming the way traditional TV channels are broadcast.
Platforms such as Netflix and Prime Video will thus complete their conquest of Swiss households. At the same time, the majority of linear television services will also switch to continuous Internet broadcasting.
The rise of streaming in all its forms will force the historical Swiss channels to completely rethink their formats and programmes if they hope to retain their market share in the face of the web giants.
7. Cryptocurrencies in everyday Swiss life
Driven by greater accessibility to solutions for buying, paying and investing in cryptocurrencies, these will account for a significant proportion of everyday transactions in Switzerland by 2024.
Whether it's paying for purchases in cryptos (BTC, ETH and others) in certain shops or on e-commerce sites, or receiving part of your salary in digital currency, crypto-uses will become commonplace among the Swiss public.
Experts estimate that 1 in 5 Swiss will own cryptocurrencies by 2024. Banks and regulators will have to adapt to this phenomenon quickly.
8. Data at the heart of all strategies
In 2024, data will be more essential than ever to all business decision-making in Switzerland. To understand their audiences at their fingertips and deliver the best tailored experiences, businesses will have no choice but to adopt a data culture on a grand scale.
Predictive analytics, artificial intelligence, data visualisation: cutting-edge technologies are now part of the standard arsenal of marketing and sales departments across the country. Those who don't jump on the bandwagon will be irrevocably overtaken by the competition.
Data will be the lifeblood of all tomorrow's web marketing strategies.
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Conclusion
These 8 web trends set to make their mark in Switzerland in 2024 will radically transform the digital landscape for local businesses. A constant capacity for reinvention and innovation will be essential if we are to respond effectively to these exciting challenges!