There are a number of reasons to change and update your website, some more compelling than others. However, a complete redesign or redesign of your website is probably one of the last things on your business mind.

Yet it's important to understand and recognise the vital role your website plays in your efforts to acquire new customers. But also the overall impact it has on your company's sales and revenue.

10 reasons to redesign your website in Switzerland

For marketing to be effective, all points of contact with a potential customer must be aligned. This includes your website, which is one of your most important sales channels. When considering a redesign of your website, which is your main shop window and a key player in your lead generation efforts, consider the following Top 10 reasons to redesign your website.

1. Are you ashamed of your website?

If you don't want to give out your website address because you're afraid of what your prospects might think, it might be time to consider a website redesign. In meetings and interviews, I meet many business owners who simply don't want anyone to visit their website because they know it's out of date.

Negative impact : A bad website can harm your business far more than no website at all, because of the perception it gives of your business.

2. Is your website not mobile-friendly?

Le responsive design or reagent allows a website to easily adapt to the screen size of any mobile device. Looking at your analytics, if you discover that a large proportion of your website visitors come from a mobile device, it's time to adopt a responsive design. Visitors to your website may be using different mobile devices such as smartphones, iPads, tablets, etc.

Negative impact : + More than 60 % of current searches are made from a mobile device, so this will inevitably have an impact on your credibility, your click-through rate and your sales if your site doesn't adapt.

3. Is your website not optimised?

Your site may have been built using a model with dynamic URLs. A website redesign can help you improve the architecture of your site so that it is more search engine friendly.

A website redesign can help you improve your coding and make your website as a whole more search engine friendly. The basic advice is to use custom page URLs, Hn tags, page titles and Alt tags. But also, use a more advanced content management system that will make it easier to optimise your website.

Negative impact : If your site isn't optimised for search engines, you may have better content than your competition, but you'll be left behind in online searches. Don't let one of these Top 10 reasons to redesign your website destroy your reputation.

4. Do you want to improve the security of your website?

Cyber security is perhaps one of the biggest concerns of our time, and small businesses and entrepreneurs are just as exposed to hacking and viruses as large companies. If your website was created several years ago and hasn't been updated since, you're more exposed to malware and hacking.

Negative impact : If your site is hacked, your domain name will be blacklisted by Google, your reputation will be damaged and your content will be removed or downgraded in the search engine results. This is one of the most important Top 10 Reasons to Redesign Web.

If you recognise yourself in one or more of the fundamentals listed below, we strongly recommend that you contact us to organise an analysis of your current site and provide you with a free quote for a web redesign.

Is your site not delivering the results you want? Perhaps it's because it's out of date...

5. Is your website using outdated technology?

Perhaps your site is still built in Flash or HTML, which is difficult for search engines to read. But it's also difficult to access on mobile devices, or your site is probably running on plugins that haven't been updated for years.

Updating your website with the latest technologies and plugins will help your site perform better and more efficiently, providing a better user experience for your visitors.

Negative impact : As we saw in the previous section, security flaws often stem from older technologies or extensions that have never been updated.

Let's continue the list of Top 10 reasons to redesign your website

6. Want more control over your website?

By having greater control over the management of your website, you don't have to wait for someone else to make the changes for you. You also have the flexibility to add content (relevant articles that help with SEO) without having to pay a web company for each update. We train you to use your website and modifying the modules you need.

Negative impact : Some web agencies use complicated platforms or technologies that only they can master. As a result, it's complicated or costly to make changes, your site has been left untouched for too long, has incorrect information or is no longer up to date.

7. Do you want to improve conversions from your site?

A new design with the right calls to action allows you to better optimise your website for conversion generation. Implementing calls to action on every page of the site, including your blog, to make the most of every opportunity to convert visitors into customers, will contribute significantly to your results.

Negative impact : It's impossible to get a customer to contact us if we don't put buttons or direct links on the contact page. contact forms easy to use, reliable and capable of handling any request. One of the 10 best reasons to go for a Web Redesign if we're talking strictly about results.

8. Is your company changing direction?

It's not unusual for a company to adapt to the times. Sometimes it's because the niche they occupied is no longer relevant, while other times it's because they've found a better segment of users to target.

When a company's mission, objective or offering has changed, a rebrand (or even a complete overhaul) is called for.

Negative impact : Your logo and brand image no longer match the company's story or mission. The images and messages on the website are inaccurate or inconsistent and your potential customers will be confused. Don't wait for one of these top 10 reasons to redesign your website - think ahead!

9. Do your customers or users complain?

Working closely with your customer service team or secretary is a great way to identify problems with your current website. Your website design and content strategy should be reviewed if your customer service team is receiving calls from people saying some of the things listed below:

I can't find you online.
Your website cannot be used on a mobile device.
I'm having trouble checking out and buying your products.
Where is your company located?
Can't I send you a message?

10. Does your website seem slow?

Did you know that 47 % of consumers expect a website to load in less than two seconds, and 40 % will abandon a website if it takes longer than three seconds to load? Google has also incorporated website speed into its algorithm to reward websites that load quickly.

We hope that these Top 10 reasons to redesign your website will be useful to you. It's easy to rest on your laurels when your website is working well and bringing you customers. But it is also important to maximise the opportunities available to you and anticipate changes in technology and search engine developments.

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