Creation website in Switzerland
Increase your online visibility with a website offering your users an immersive, personalised experience.
Are you looking for experts to design your online presence? Our team specialises in creating website for your business or project. We develop elegant showcase sites as well as complete e-commerce platforms, with an attractive design that captures the attention of your visitors.
Let's boost your business on the internet
- Your project is our main concern: we'll create a professional website that perfectly matches your business and your needs.
- It's easy for your visitors to navigate your site, whether they're on their computer, phone or tablet. Everything is displayed perfectly on all screens.
- Our easy-to-use visual interface puts you in control, so you can edit your texts and photos yourself, without any help from us, and without having to call us every time.
- Your website remains modern and secure thanks to the latest technologies. We can also help you choose the Internet address that suits you best - and all our packages come with a free .ch or .com domain name.
Introduction to website creation
In the digital age, your online presence determines the success of your business. In French-speaking Switzerland, over 95% of consumers search for local services on the internet before making a purchase. At greeNative, we create websites that generate real results for Swiss companies.
Why create a website in 2025?
Because your customers are looking for you online
Just imagine: a potential customer discovers you at 10pm on a Sunday evening, reads your services, looks at your references and contacts you. Your website is working even when you're resting. And that's important because today, 3 out of 4 people form a first impression of your company solely thanks to your website. website web.
Because your competitors are still asleep
Many Swiss companies think that a website "can wait". Not so! While they're hesitating, you're capturing their customers on Google. Our customers confirm it: they receive between 40% and 200% of additional requests in the first 6 months. Not bad, is it?
The advantages of using new technologies
Your site will be fast and beautiful everywhere
No more sites that slow down or display incorrectly on your phone. Today's technologies make your website ultra-fast on all screens. Your visitors stay, Google loves you, everyone's happy.
Secure and scalable with no headaches
Your website grows with your business. New functionalities, connection with your tools existing systems, enhanced security: everything can be done easily. 2025 technologies even add artificial intelligence to better serve your customers.
Your company deserves to be visible on the internet. Let's work together today to ensure your success.
Our web website creation
Professional showcase website
A website is the ideal solution for presenting your company or association to the public. This digital investment enhances your brand and significantly improves your online visibility. We develop complete platforms incorporating all the essential functionalities: contact forms, newsletter registration, portfolios, photo galleries, video players and blog spaces. Our expertise and knowledge in creating website in French-speaking Switzerland means we can deliver a turnkey project perfectly tailored to your objectives.
E-commerce website
An e-commerce website is an essential tool for developing your sales and extending your market beyond geographical borders. This strategic investment transforms your commercial activity and multiplies your revenue opportunities 24 hours a day.
We design boutiques in line with all the advanced commercial functions: dynamic product catalogue, secure shopping basket, multi-currency payment system, automated stock management, order tracking, personalised customer accounts and analytical dashboards. Our expertise in e-commerce development in Lausanne means we can offer you a turnkey sales solution, optimised to maximise your conversions and build customer loyalty.
Website maintenance
Why entrust the maintenance of your website web to our experts? Effective website management requires time, technical expertise and specific tools that are often not available in-house. Unchecked intervention can generate unforeseen and substantial costs. By delegating this task to our swiss web agencyYou'll optimise your productivity while keeping your budget under control. Our specialists take care of all the technical aspects, allowing you to refocus fully on content creation, your core business and your strategic development.
Tailor-made development
Our creative approach website internet tailored to the specific needs of companies with particular requirements. These platforms perfectly reflect your brand identity while offering an easy-to-administer interface. Thanks to specialised modules and extensions, we can automate your business processes to optimise your productivity. Creating a site web opens up possibilities you might not have considered, turning your vision into a powerful digital solution.
Content Management System (CMS)
Which CMS should I choose to create my website? The choice of CMS (Content Management System) is a strategic decision in the creation of your website. Our team will recommend the best solution for you: WordPressa platform renowned for its efficiency and ease of use.
This professional system far surpasses consumer web publishers such as WIX and guarantees a solid foundation for your online presence. Creating your website with the right CMS ensures simplified administration and optimum performance.
Choosing the type of website
Isn't it easy to find your way around all the different types of website? We'll help you make the right choice for your objectives.
E-commerce sites vs blog vs portfolio
- E-commerce site or online shop: Do you sell products online? This type of site transforms your shop window into a real digital shop. Your prospects order and pay directly on your site, 24 hours a day.
- Blog: Ideal for sharing your expertise and attracting new potential buyers. You regularly publish useful articles that demonstrate your know-how and improve your visibility on Google.
- Portfolio: Perfect for creative people, artists or service providers. Present your work in an elegant way that will win over your future customers.
Which type of site for which need
- Just starting out in business? A simple showcase site is all you need to present your services and reassure your first visitors.
- Want to sell online? The e-commerce site is the obvious choice, with a secure ordering system and payment methods adapted to Switzerland.
- Looking to make a name for yourself? Combine a showcase site with a blog to create content that will attract your ideal customers to you.
- Do you have creations to show? The portfolio showcases your work with high-quality images and intuitive navigation.
Our advice: Together we analyse your situation and guide you towards the most profitable solution for your business.
Steps to creating an effective website
Your site needs to bring in real customers and generate real results for your business, not just look pretty. Here's how we do it without complicating your life. Our approach goes beyond simple technical creation.
1. Strategic planning and definition of web objectives
We start by really listening to you before we touch the code. We want to know everything about you: who your customers are, how you stand out, what your real objectives are. What do you sell? Who do you sell to? Why do your customers choose you?
We'll take care of all the technical stuff (WordPress, design, programming). You concentrate on your business. We'll also study your competitors in French-speaking Switzerland to see what they're doing well... and not so well. That way, your website will be unique and effective.
2. UX/UI design and optimal user experience
A design that makes you want to stay, because your site needs to be beautiful AND practical. Our designers will create something that reflects you, with colours and style that match your image.
But above all, we think of telephones. And why is that? Because 6 out of 10 visitors come from their mobile phone. If your site is slow or doesn't display properly on a mobile phone, they'll go to the competition in 3 seconds. We make sites that are fast and beautiful everywhere.
3. SEO optimisation: from theory to practice
Being visible on Google is not something you can improvise, and a good-looking site that's invisible is useless. We optimise everything so that Google can find you easily: page structure, relevant keywords, loading speed.
The result? More visitors who find you naturally, more enquiries, more customers. And we explain the basics so that you can continue to improve your SEO yourself.
Common mistakes to avoid
When creating a professional website, you need to avoid certain common pitfalls that can seriously damage your performance and your brand image. In Switzerland, where digital competition is intensifying, these mistakes can cost your company dearly.
1. Design errors
Visual overload and complex navigation
Mistake No. 1: trying to show everything on the home page. A design overloaded with information, flashy colours and excessive animations repels 70% of visitors. The golden rule: simplicity and clarity. Your main message should be understandable in no more than 3 seconds.
Confusing navigation is the second major pitfall. Long menus, badly organised categories and broken links frustrate your visitors. An intuitive architecture with no more than 7 main menu items drastically improves the user experience.
Mobile non-optimisation and loading times
With 75% of traffic coming from mobile devices in Switzerland, neglecting mobile display is catastrophic. Unreadable text, buttons that are too small, distorted images: these are all elements that drive your potential customers away to the competition.
Sites that take longer than 3 seconds to load lose 40% of their visitors. Uncompressed images, useless plugins and low-end hosting slow down your site considerably. A prior technical audit will prevent these problems.
Inappropriate content and missed calls to action
Many Swiss companies make the mistake of "corporate speak": incomprehensible technical jargon, overly long texts with no clear structure. Your visitors are looking for concrete solutions, not pompous marketing speeches.
Absent or weak calls to action (CTAs) waste your efforts. Invisible buttons, vague messages ("Find out more") or multiple CTAs create confusion. A single, clear CTA per page increases conversions by at least 20%.
2. Referencing problems
Neglect of basic SEO techniques
The most costly SEO mistake: ignoring the technical basics. Missing or duplicated title tags, empty meta-descriptions and incorrect HTML structure all have a serious impact on your search engine optimisation. Google can't guess the content of your pages without these essential elements.
Poorly constructed URLs (site.ch/page123.html instead of site.ch/services-web-geneve) make it difficult for search engines to understand your structure. An SEO-friendly architecture from the outset avoids these chronic problems.
Poor content and badly targeted keywords
Copying and pasting generic texts or neglecting to create original content will doom your visibility. Google favours sites that offer real added value. A blog that is regularly updated with expert content will drastically improve your ranking.
Geographic targeting is a costly mistake in French-speaking Switzerland. Optimising for "website creation" without specifying "Geneva", "Lausanne" or "Switzerland" means you're competing with the whole world. Local SEO remains the key for Swiss businesses.
Failure to monitor and optimise on an ongoing basis
Creating a site without Google Analytics and Search Console is like steering blindly. How can you measure your performance, identify problem pages or understand the behaviour of your visitors? These free tools are essential.
The final mistake: considering SEO as a one-off project. SEO requires ongoing optimisation, content creation and competitive intelligence. Google's algorithms are constantly evolving, and so is your SEO strategy.
Speed and Core Web Vitals neglected
Since 2021, Google has included user experience (Core Web Vitals) in its ranking algorithm. Slow sites, content that lags behind when loading, high interactivity timeframes all have a direct impact on your ranking. These technical criteria are now just as important as content.
Low-cost hosting, the scourge of Swiss websites, generates catastrophic response times. A server in Switzerland, an optimised CDN and clean code guarantee excellent performance, a sine qua non for good referencing in 2025.
FAQ - Frequently asked questions Website creation in Switzerland
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